Interactive Rear-End Cover

Interactive Rear-End-Cover
Featured at the IAA Mobility in Munich, the exhibit showcases a real-built model of a rear-end cover, illustrating various lighting situations and designs. Augmented by an 86-inch monitor positioned behind the exhibit, the digital overlay presents the car in different lighting and environmental scenarios.
Unreal Application Controlled via iPad: 

The exhibit is operated through an Unreal application accessible via iPad, allowing seamless interaction with the digital augmentation. The application communicates with the exhibit via the color fields at the bottom edge of the video.

4 different Modes:
Idle Loop: 
The default mode presents the rear-end cover in a standard state.
Sports Mode: 
Activates a dynamic and sporty lighting configuration, enhancing the visual appeal.
Pilot Mode:
Simulates driving conditions, adjusting lighting to mimic a city scenario.
Charging Mode: 
Demonstrates an accelerated charging process from 0 to 100%

Lighting Modes:
Bright/Dark: 
Offers two distinct lighting settings, providing visitors with varying viewing experiences from well-lit environments to dimmer nighttime ambiance.
This innovative exhibit not only showcases the physical rear-end cover but also immerses viewers in a digital realm, offering a comprehensive understanding of its aesthetics and functionality across different contexts. Displayed at the prestigious IAA Mobility in Munich, it represents cutting-edge technology and design in the automotive industry.


Client: KURZ
Agency: Stein Communication

This production was part of the interactive booth that we implemented for Kurz 
at the IAA Mobility.
Interactive Rear-End Cover
Published:

Interactive Rear-End Cover

Featured at the IAA Mobility in Munich, the exhibit showcases a real-built model of a rear-end cover, illustrating various lighting situations an Read More

Published: